The Director, Streaming Growth & Partnerships is responsible for overseeing Telemundo鈥檚 digital video growth strategy across owned-and-operated platforms and YouTube. This role requires deep expertise in digital content, platform strategy, and evolving viewer behaviors to drive a forward-looking approach to audience expansion, monetization, and content innovation, positioning Telemundo as a leader in the streaming ecosystem.
Responsibilities
Strategic Leadership & Growth Execution
- Drive content innovation, operational excellence, and strategic partnerships to expand audience reach, optimize monetization, and accelerate performance across our streaming ecosystem.
- Build and deploy comprehensive short-form video distribution frameworks that optimize reach, engagement, and monetization across O&O and third-party channels.
- Lead operational excellence across daily streaming workflows, ensuring timely, high-quality delivery of entertainment and news video content at scale.
Content Strategy, Programming & YouTube Development
- Oversee programming strategy and content pipelines for 20+ YouTube channels, ensuring alignment with KPI targets and platform best practices.
- Lead ideation, development, and packaging of digital-first content initiatives, leveraging existing IP, show formats, and talent to drive incremental audience growth.
- Build a strategic framework for repurposing and maximizing linear content, including highlights, compilations, short-form derivatives, and evergreen formats optimized for YouTube.
- Partner with editorial and production teams to conceptualize platform-native storytelling, ensuring content is optimized for algorithmic performance, search behavior, and audience consumption patterns.
- Analyze performance metrics, audience behavior, and algorithmic trends to refine content strategy and enhance channel growth and retention.
Partnership Development & Relationship Management
- Identify and operationalize strategic partnerships with technology partners and distribution stakeholders to expand reach and enhance content offerings.
- Serve as the primary relationship manager for YouTube partner teams and external vendors, ensuring alignment on growth objectives, product opportunities, and innovation roadmaps.
Cross-Functional Collaboration & YouTube Expertise
- Collaborate closely with internal NBCUniversal partnerships teams to align growth strategies, support enterprise initiatives, and unlock cross-portfolio optimization opportunities.
- Work directly with Telemundo editorial teams to provide YouTube best practices, and strategic guidance鈥攕erving as the organization鈥檚 YouTube subject-matter expert.
- Partner closely with linear shows, talent, marketing, sales, PR, legal, and product teams to align priorities, manage workflows, and deliver seamless execution across all initiatives.
- Ensure compliance with legal, regulatory, and brand-safety standards across all digital video content.
Performance Management & Analytics
- Monitor dashboards, audience behavior, platform analytics, and competitive insights to optimize content mix, strengthen discoverability, and enhance engagement.
- Translate data-driven insights into actionable recommendations that improve performance and inform long-term strategy.
Industry Leadership & Innovation
- Maintain deep understanding of digital video ecosystems鈥攊ncluding YouTube, FAST channels, streaming apps, and emerging distribution models鈥攖o inform strategic planning and unlock new growth levers.
Track industry trends, platform updates, competitive benchmarks, and audience shifts to future-proof the streaming strategy and sustain competitive advantage.