NBCU Local Chicago is seeking a Research Analyst to support our research, sales and integrated marketing teams. You鈥檒l translate complex datasets into clear/persuasive one-sheets and category decks, track program/station performance across all platforms, perform routine research maintenance tasks, and own station tickets & hospitality tracking/organization/distribution.
Responsibilities:
- Track program performance and create sales pieces highlighting successes
- Analyze complex datasets to evaluate and report program performance and audience behavior across linear, streaming, and social platforms
- Under guidance of the Research Director, partner with sales and integrated marketing to transform data into compelling, narrative-driven presentations
- Maintain program lineups in third party applications to ensure accurate and updated schedules
- Ad hoc reporting, analysis and special projects
- Manage rate card entry into Wide Orbit Media Sales
- Own station tickets & hospitality tracking, organization, distribution
- Work alongside Research Director to streamline efficiency by enhancing processes and reporting automation