The Trade Marketing Director will lead strategic initiatives to generate marketplace demand for NBCUniversal鈥檚 advertising offerings, with a focus on agency, client, category, and portfolio-wide strategies. This role positions NBCUniversal as the industry鈥檚 most trusted media partner for driving ad sales revenue and maximizing media effectiveness for clients of all size
Reporting to the Vice President of Trade Marketing, this position will manage a team of 2+ marketing professionals, ranging from Interns to Managers.
Duties and Responsibilities:
- Develop and execute comprehensive trade marketing strategies that elevate NBCUniversal鈥檚 value proposition across agencies, clients, categories, and industry events.
- Create industry-leading B2B marketing materials and campaigns, including presentations, sizzle videos, social campaigns and immersive experiences.
- Oversee event strategy and premium development, ensuring best-in-class activations that strengthen client relationships.
- Partner with internal and external stakeholders (sales, programming, communications) to ensure consistent messaging and alignment.
- Liaise with external partners (vendors, clients, industry organizations or partners)
- Lead cross-platform initiatives that showcase NBCUniversal鈥檚 capabilities and innovation.
- Manage and mentor a team of marketing professionals, foster growth and collaboration.