NBC鈥橲 Integrated Design Team is seeking a Creative Director, Brand Creative to join our award-winning in-house design team. This candidate will be tasked with directing the daily maintenance and long-term evolution of the NBC identity system. They will also be expected to spearhead creative efforts that bring both our brand and our shows to market.
This role requires a hands-on, creative thinker capable of conceptualizing, directing, and launching creative solutions for all brand identity and brand marketing efforts. This includes leading creatives, internal partners, and outside vendors in the development and execution of print, motion, digital, social, outdoor, on-air, and on-platform advertising. This candidate will report to the VP of Brand Creative, and they must be comfortable working in-close collaboration with other Creative Directors, Designers, Writers, Project Managers, and senior level Executives.
KEY RESPONSIBILITIES:
Brand Identity & Design
- Help lead the development, day-to-day maintenance, and long-term evolution of NBC鈥檚 brand identity, including but not limited to logos, typography, brand systems, and style guides
- Ensure consistent brand expression and integration across broadcast, streaming, digital, social, print, and out of home creative
- Guide internal teams in the training, application, and use of new and existing creative elements, style guides, and toolkits
- Design and present clear, concise, and comprehensive presentations that showcase new creative to cross-functional partners and senior executives
- Willingness, confidence, and technical skills to develop creative on your own, not only to effectively communicate design ideas, concepts, and campaigns for concept approval, but also to build and finalize working files at critical moments for use in real-world production and consumer-facing media
Brand & Title Marketing
- Develop and direct marketing concepts and campaigns for both the NBC brand and NBC shows/specials
- Direct teams of Designers, Animators, Writers, and other team members in the day-to-day development of creative promoting the NBC Brand and NBC Shows
- Conduct creative reviews with internal teams and external vendors, translating executive feedback into actionable and clear creative direction
- Develop and present clear, compelling presentations that showcase creative solutions and campaign ideas to senior level executives