The Research Manager is responsible for analyzing multiple consumer and media datasets to develop reports and presentations that provide insights into how audiences are utilizing media across landscapes.
Responsibilities include:
- Daily, weekly, and monthly reports using quantitative media resources
- Support the management, sales, news and marketing teams with research and insights that help drive business and media decisions: including programming performance, audience, consumer, and economic market insights, as well as competitive media analysis
- Evaluation of research vendor鈥檚 methodology and audience samples/panels
- Create and/or update sales collateral materials including, but not limited to, media kits, industry category decks, and viewer profiles
- Process adhoc requests from account executives and other internal stakeholders
- Assist in the production of custom presentations for advertising clients
- Evaluate programming estimates/forecast
- Oversee local program title across platforms
- Help craft resonant and insightful presentations from raw data
- Contribute to sales meetings and presentations with clients
- Stay current on developments in the media industry and share thoughts on impact