NBC Philadelphia is seeking an experienced, highly driven Senior Manager, Brand & Strategic Marketing to help lead and execute the day-to-day marketing strategy across NBC10, Telemundo62, and NBC Sports Philadelphia. You will be in a key #2 leadership position within the marketing organization, responsible for turning strategy into action and ensuring creative excellence across all platforms.
As an ideal candidate, you:
- Are a big-picture thinker who loves the details.
- Like to take big swings on ideas rooted in business needs, audience insight, and measurable impact.
- Understand how brand marketing and content marketing work together to grow audiences, strengthen loyalty, and drive both short-term results and long-term brand equity.
Reporting to the Vice President, Brand & Strategic Marketing, you will oversee the daily creative and marketing execution for the Triopoly, including on-air promotion, creative services, digital and social marketing, streaming initiatives, and viewer engagement.
What You Will Do:
- Collaborate with the Vice President, Brand & Strategic marketing to develop an effective Triopoly brand and multiplatform marketing strategy.
- Own the day-to-day execution of the marketing plan, coordinating priorities, timelines, and deliverables to keep campaigns moving.
- Ensure marketing content aligns with our news, lifestyle and sports brand identities and message for each distribution channel including tone, creative input and cadence.
- Work with sales to create unique opportunities and solutions for local advertising clients across all platforms.
- Collaborate with sports teams to produce co-branded content that connects fans, partners, and amplifies station brands.
- Lead, mentor, and inspire a team of designers, editors and producers, fostering a culture of collaboration, innovation, and excellence.
- Demonstrate return on investment, by utilizing data and analytics to inform decision making and transform online engagement into real world value.
What We are Looking For:
- Hands on Leadership: Execute day-to-day strategic plans by actively developing, launching, and optimizing marketing campaigns.
- Creative Execution: Inspire creative and digital teams, including design, editors, writers, and producers, fostering a culture of collaboration, innovation, and excellence.
- Relationship Management and Trust: Build and cultivate strong partnerships with key stakeholders to ensure brand-alignment and sound strategy recommendations.
- Digital Expertise: Profound knowledge of traditional and digital marketing and emerging digital technologies. Have a deep understanding of all social channels, established and emerging, and audience growth tactics with experience with creative, and relatable storytelling through social media.
- Analysis & Insight: A strong reliance on data analysis to measure performance against set critical metrics annually. These insights will lead to recommendations for optimization across all platforms.
- Strong Communicator and Natural Problem Solver: Requires the ability to have influence and impact within a matrix organization across departments.