NBCUniversal Advertising Products & Solutions (AP&S) is responsible for the product development and project management of NBCUniversal鈥檚 full advertising technology suite. From sales support to campaign execution, delivery, and billing, our division services both internal and external customers in support of NBCUniversal鈥檚 $7B+ annual advertising business. Together, we鈥檙e building鈥痶he鈥痯latform that powers the future of advertising at NBCU.
The鈥疉dvanced Products and Capabilities team within鈥疉dvertising Platforms & Operations鈥痠s鈥痜ocuses on delivering the data and technology solutions that underpin our audience and activation products. We are seeking a Product Manager to support and scale NBCU鈥檚 insights and forecasting products. The ideal candidate is a highly collaborative product manager who is passionate about digital media and data-driven decision-making and who brings strong product execution skills, stakeholder communication abilities, technical fluency, and a willingness to take ownership where needed.
Responsibilities:
- Build and scale insights-driven audience and activation products by leveraging data analysis, experimentation, and measurable business outcomes.
- Collaborate with Sales Operations, Planning, Sales, Strategy, Systems, Insights & Research, Product, Data, and Engineering teams to deliver best-in-class products.
- Translate business needs into clear, actionable product requirements, user stories, and workflows for Engineering and Operations & Technology teams.
- Own product roadmaps and planning by aligning priorities, timelines, and resourcing across business and engineering stakeholders.
- Translate customer, sales, and market needs into scalable, end-to-end product requirements and workflows.
- Lead experimentation and measurement strategies, including A/B and multivariate testing, definition of success metrics, and tracking frameworks.
- Conduct deep-dive analyses of product usage, adoption, funnel performance, and trends to generate actionable insights and recommendations.
- Define, maintain, and interpret KPIs, dashboards, and recurring reports to evaluate overall product health and performance.
- Support QA and validation efforts to ensure product stability, accuracy, and data integrity.
- Communicate insights, experiment results, and performance trends clearly and concisely to stakeholders and senior leadership.