Content Insights Coordinator

NBCU is seeking a person to play a key role in the Content Insights function within the Strategy & Insights department. This person will partner with the Regional Content Insights Manager to serve as in-house consultants to the consumer-focused areas of the business (e.g., Content/Programming and Marketing). Together, they will develop the appropriate tools and reports to provide strategic recommendations for improving audience performance across the region. This role requires extensive use of analytical tools, reports, and analyses.

Ideal applicants will be strategic thinkers and insight producers, with a passion for media research and enthusiasm for media and entertainment across all screens.

Responsibilities

· Works under the direct supervision of the Regional Content Insights Manager and is responsible for completing any other tasks as assigned by the supervisor.

· The Coordinator will collaborate with the consumer-focused teams to define strategies that will improve our audiences across NBCU’s properties.

· Assist the Manager in partnering with the heads of Content, Marketing, and Creative by providing insights-based recommendations, including but not limited to: programming strategies, sizing markets for marketing initiatives, defining and understanding the viewer experience, helping optimize promo-planning campaigns, defining relevant reports and metrics that track app UX and subscriber acquisition and retention on our Universal+ streaming service, as well as tracking platform performance and consumption.

· Keep stakeholders up to date on audience trends that are driving viewership in each market (e.g., Mexico, Brazil, Colombia, Chile, Argentina, Central America) across all screens.

· Learn how programming rights work so that they can apply this knowledge to data analysis and provide cohesive recommendations to improve audiences.

· Identify, develop, update, and maintain reports in partnership with the Engineering team, combining syndicated research data (e.g., Kantar Ibope, Nielsen), first-party data, and dashboard visualizations to meet business needs.

· Analyze the typical audience flow within channels or apps to optimize user experience and content discovery.

· Help develop status presentations for the Board and management team.

· Help determine and track the correct KPIs to grow our performance appropriately.

· Proactively foster an audience- and data-centric mentality among peers by educating them on all things related to media metrics and their best practices, as well as constantly sharing the latest insights.

· Analyze subscriber and user consumption behavior to gain insights into user acquisition/conversion, engagement, preferences, and trends.

· Continuously monitor and evaluate the effectiveness of strategies and initiatives, making data-driven recommendations for optimization.

· Turn external and internal datasets into stories for better product and market understanding company-wide.

· Collaborate with the Sales Insights team to enrich their proposals with data via the many different tools we utilize.

· Collaborate with the rest of the Strategy & Insights team and identify opportunities to create efficiencies among department peers.