The Content Merchandising Executive plays a pivotal role in delivering Hayuâs editorial and merchandising strategy across the EMEA Networks and DTC business. Reporting into the Head of Content Strategy, this role will lead dayâtoâday merchandising executionâcurating and optimising the layout of Hayu across platforms, devices, and audience segments. Youâll manage programming updates within both Hayuâs CMS and B2B partner systems, ensuring editorial campaigns are timely, engaging, and aligned with our brand voice.
This role operates across a wide spectrum of programming responsibilities, acting as a central hub for how content is positioned, scheduled, surfaced, and refreshed. Youâll work across multiple content areas ensuring that every programming decision ladders up to a cohesive, premium, and intuitive user experience.
Youâll collaborate with the Head of Content Strategy to develop fresh, creative ways for subscribers to discover new favourites or revisit iconic reality moments, all with the goal of deepening engagement, boosting retention, and increasing time spent on platform. A genuine love of reality TV is preferred, as is experience working with CMS tools or within the entertainment industry.
Weâre looking for someone motivated, detailâdriven, highly organised, and energised by pop culture. The ideal candidate brings a strong sense of ownership and is committed to delivering the best possible experience for our community of subscribers.
Key Responsibilities:
Platform Programming & Merchandising
- Execute and programme a dataâdriven merchandising strategy that delivers an exceptional content discovery experience for Hayu subscribers.
- Curate, schedule and update the Hayu experience daily across DTC and partner platforms using the inâhouse CMS and B2B partner systems
- Oversee a wide range of programming responsibilitiesâacting as a central hub for how content is positioned, scheduled, surfaced, and refreshed across multiple territories.
- Monitor and validate merchandising changes across regions to ensure accuracy, consistency, and brand alignment.
Campaign Execution & Creative Delivery
- Devise and implement preâroll strategy using AdManager, programming campaigns that deepen consumption and drive crossâpromotion.
- Partner with the internal Creative Agency to brief and deliver monthly onâplatform artwork, additional editorial images, preâroll assets, metadata, and promotional materials for both DTC and B2B partners.
- Ensure all creative and editorial elements are delivered on time for operations and are correctly implemented and optimised for subscriber impact.
CrossâFunctional Collaboration & Stakeholder Management
- Maintain and manage programming calendars for internal teams and external partners, ensuring clarity, accuracy, and forward visibility.
- Own and manage relationships with âHayu Selectâ partners and other external stakeholders, ensuring they have everything required for successful programming execution.
- Work closely with Operations to communicate programming updates, troubleshoot content deliveries, and support domestic and thirdâparty content launches.
- Collaborate with Product teams to feed in programming updates, platform enhancements, and broader editorial needs.
- Work closely with CRM team to help identify programming priorities and campaign execution.
Editorial Planning & Strategic Support
- Maintain and evolve editorial and merchandising documents, planners, and programming frameworks.
- Support the Head of Content Strategy across business initiatives, programming strategy development, and crossâfunctional projects.
- Partner with Data Engineering and Product to build a bestâinâclass merchandising performance dashboard, using insights to refine and evolve strategy.
- Contribute to identifying content acquisition opportunities
General & AdâHoc Responsibilities
- Support wider business unitsâincluding Content, Operations, and Productâwith adâhoc tasks and programming needs.
- Create and deliver content presentations for the Content team and broader business stakeholders.