As a Traffic Management Officer, you will play a pivotal role in the development and execution of our paid acquisition strategy.
You will collaborate with a diverse team of experts, contributing to the growth of our acquisition channels while
enhancing your professional skills.
Main tasks and goals:
⢠Develop, implement, and optimize paid acquisition strategies across various channels (Google Ads, Social
Media Ads, Display Advertising, etc.) to maximize traffic and conversions.
⢠Set up and manage campaigns: configuration, tracking validation (Google/Microsoft Ads, Meta, LinkedIn,
TikTok, affiliate marketing).
⢠Conduct thorough keyword research and competitor analysis to identify opportunities for campaign
improvement and growth.
⢠Monitor and analyze campaign performance metrics, providing regular reports and actionable insights for
optimization.
⢠Collaborate with cross-functional teams, including creative, content, and analytics, to ensure cohesive
execution of marketing strategies.
⢠Test and experiment with different ad formats, targeting options, and messaging strategies to continuously
improve performance.
⢠Stay up-to-date with industry trends, tools, and best practices in paid acquisition and digital marketing.
Natixis in Portugal
https://careers.smartrecruiters.com/NatixisInPortugal