Traffic Management Officer - Marketing (French Speaker) | SM&W

As a Traffic Management Officer, you will play a pivotal role in the development and execution of our paid acquisition strategy.
You will collaborate with a diverse team of experts, contributing to the growth of our acquisition channels while
enhancing your professional skills.

Main tasks and goals:

• Develop, implement, and optimize paid acquisition strategies across various channels (Google Ads, Social
Media Ads, Display Advertising, etc.) to maximize traffic and conversions.
• Set up and manage campaigns: configuration, tracking validation (Google/Microsoft Ads, Meta, LinkedIn,
TikTok, affiliate marketing).
• Conduct thorough keyword research and competitor analysis to identify opportunities for campaign
improvement and growth.
• Monitor and analyze campaign performance metrics, providing regular reports and actionable insights for
optimization.
• Collaborate with cross-functional teams, including creative, content, and analytics, to ensure cohesive
execution of marketing strategies.
• Test and experiment with different ad formats, targeting options, and messaging strategies to continuously
improve performance.
• Stay up-to-date with industry trends, tools, and best practices in paid acquisition and digital marketing.