Increase the number of the new buying customer (activation
Sales targets achievement as per given targets.
Required to achieve the margin KPI by making profitable baskets of customers.
Increasing his/her customers portfolio size by adding new customers.
Average sales turnover per customer
Incremental sales by adding the articles in the customer basket across the departments of dry food e.g D&T, S&C as these departments carry good margin.
Represent a positive image to the Customers through in-depth understanding of the business, METRO selling skills, and excellent customer service
Enhance market and competitor knowledge consistently so METRO adapt its strategy accordingly
Customer file maintenance and customer analysis before visit.
Pre planning customer sales and buying trends analysis before visit. Gap analysis regarding the objectives setting and out come post visit.
Customer visit Preparation
Customer file maintenance on the field
Existing customer visit
Customer visit follow up
Prepare the Feasibility Studies of business Solutions
Weekly planning according to the portfolio priorities
Management of phoning, mailing and faxing
Organize the follow-up of the customer commitments during the visits or per phone
Store tour and sharing information with the DMs for alignment
Scheduling of activity with Customers
Evaluation of market share development per customer
Customer situation analysis and budget follow-up
KPIs follow-up: turnover, margin, frequency etc鈥f the customer portfolio
Attend some specific training to develop additional skills and competences based on the specialization