Required to achieve the margin KPI by making profitable baskets of customers.
Increasing his/her customers portfolio size by adding new customers.
Average sales turnover per customer
Incremental sales by adding the articles in the customer basket across the departments of dry food e.g. DST, S&C as these departments carry good margin.
Represent a positive image to the Customers through in-depth understanding of the business, METRO selling skills, and excellent customer service.
Enhance market and competitor knowledge consistently so METRO adapt its strategy accordingly.
Customer file maintenance and customer analysis before visit.
Preplanning customer sales and buying trends analysis before visit. Cap analysis regarding the objectives selling and outcome post visit.
Objective definition per customer and action plan definition per customer.
Al least one competitor visits monthly and competitor鈥檚 follow-up if needed
Competitors follow-up
Customer visit Preparation, Prepare the Feasibility Studies of business Solutions, Weekly planning according to the portfolio priorities, Organize the follow-up of the customer commitments during the visits or per phone, store immersion.