In this role, you will play a key part in driving data鈥慴acked decision鈥憁aking and customer鈥慶entric marketing across METRO鈥檚 global markets. You鈥檒l work closely with international marketing teams, data scientists, and CRM specialists to analyze customer behavior, optimize communication journeys, and build intelligent reporting and automation tools. Your work will directly influence how 21 countries engage with millions of customers鈥攖ransforming data into actionable insights, scalable processes, and impactful business outcomes.
Your responsibilities
- Implementing projects in cooperation with marketing teams from 21 countries worldwide and the METRO Group headquarters in D眉sseldorf
- Analyzing and preparing reports on executed marketing and customer-related activities
- Collaborating with the Data Science team
- Automating CRM communication processes (Adobe Journey Optimizer)
- Creating data visualizations (Looker Studio / MicroStrategy)
- Participating in the development of tools and processes for customer communication management, including defining requirements for new functionalities
- Integrating data sets from multiple sources
- Ensuring high quality of processed and reported information