Fully understand the business strategy and brand positioning of Minor Hotels / NH Collection Brand and articulate them effectively across all communication touchpoints.
Lead the development of the hotel鈥檚 annual marketing and PR plan, ensuring alignment with commercial goals, brand guidelines, and evolving market conditions.
Maintain expert knowledge of the hotel鈥檚 product offerings, competitor landscape, guest segments, and emerging industry trends to inform strategic decision-making.
Oversee the creation, production, and distribution of all marketing materials, digital content, and brand assets to ensure consistent and impactful representation.
Manage the presentation of the hotel on all media channels, industry directories, partner websites, OTAs, and social platforms.
Lead the curation, organization, and continual enhancement of the hotel鈥檚 multimedia library, including photography, video, digital assets, and brand collateral.
Public Relations & Media Engagement
Develop and maintain strategic relationships with media outlets, journalists, influencers, opinion leaders, and key community stakeholders.
Manage all PR activities including press releases, media pitches, interviews, crisis communication, and press events.
Monitor media coverage, compile media clippings, and share insights with internal stakeholders to maximize brand visibility and opportunity.
Identify and secure external sponsorship and partnership opportunities for brand activations, promotions, and special projects.
Oversee hotel-level marketing campaigns, ensuring strong ROI, accurate brand alignment, and measurable business impact.
Support the development of new client relationships and maintain insightful data on potential revenue opportunities.
Work closely with the Minor Hotels corporate Marketing & PR teams on cross-brand campaigns, global initiatives, and corporate projects.
Provide market research that adds genuine competitive advantage and is valued by hotel leadership and corporate counterparts.
Collaborate effectively with Sales, Front Office, Reservations, Events, and Operations teams to ensure consistent delivery of the brand promise.
Participate in sales trips, site inspections, roadshows, and familiarization activities to support business development.
Ensure accurate and timely processing of departmental communication, reporting, correspondence, budgets, and approvals.