The role will play a vital role in supporting the CRM Marketing team's activities and responsible on encompass various aspects of email marketing, contributing to the development, execution, and optimization of impactful campaigns including day-to-day tasks and administrative functions to support the CRM Marketing team.
This position is designed to provide a comprehensive learning experience, allowing you to develop practical skills in email marketing and gain insights into the broader digital marketing landscape.
Campaign Development:
- Assist in the planning, development, and execution of email marketing campaigns.
- Collaborate with team members to ensure campaigns align with marketing objectives.
Content Creation:
- Contribute to the creation of engaging and targeted email content.
- Work with the design team and content team to develop visually appealing email assets.
List Management:
- Participate in the segmentation and maintenance of email lists.
- Ensure accuracy and compliance with data protection regulations.
Testing and Optimization:
- Engage in A/B testing to optimize email campaign elements.
- Analyze campaign performance data and provide insights for improvement.
Analytics and Reporting:
- Insert tracking aliases in emails as needed to monitor campaign performance.
- Assist in monitoring and analyzing key performance metrics.
- Generate regular reports on the performance of email campaigns.
Collaboration:
- Work collaboratively with cross-functional teams, including copywriters, graphic designers, and data analysts.
- Attend and actively contribute to team meetings and brainstorming sessions.
Content Editing and Review:
- Edit and review email content for clarity, consistency, and adherence to brand guidelines.
- Ensure content aligns with the target audience and campaign goals.
List Segmentation and Targeting:
- Collaborate with the team to segment email lists based on various criteria.
- Contribute to the development of targeted email lists for specific campaigns.
Compliance and Best Practices:
- Ensure adherence to email marketing best practices and industry regulations.
- Stay informed about changes in regulations and adjust strategies accordingly.
Day-to-Day and Administrative Tasks:
- Manage the day-to-day operations of email campaigns, including scheduling, monitoring, and troubleshooting.
- Respond to email inquiries and address subscriber concerns promptly.
- Assist in maintaining organized documentation related to email campaigns.
- Coordinate with vendors and external partners for campaign-related activities.
- Manage the email marketing calendar and scheduling.
Learning and Development:
- Actively engage in learning opportunities to expand knowledge of email marketing trends and tools.
- Seek feedback and implement improvements based on experience and guidance.