In this position you will be part of the Sales team and together with E-com channel lead, you will execute Mattel E-commerce sales and activation strategy. Through engagement and consultation with internal and external stakeholders, work directly with key retail partners to drive sales-in and sales-out, you will enhance proposition for the channel and improve consumer shopping experience across the brand portfolio.
Your primary responsibilities are to:
Together with E-com channel lead, develop Mattel E-com channel strategy in Poland and execute with excellence.
Using market knowledge of ‘best-in-class’ activation, together with E-com lead, partner with the Marketing and Digital teams to develop an insight-led strategy for the channel, aligned with Brands objectives. The strategy should include the full scope of opportunities on the market and practical solutions to capture these opportunities.
Deliver progressive plan for the channel and secure gross sales targets for the key customers:
Build first-class relationships with internal and external stakeholders to successfully coordinate and lead the execution of E-com Strategy
Create relevant eRetail listings and activation plan for the customers, based on shopper insights and according to brand opportunities, customer’s profile, and commercial priorities of Mattel
ROARing fundamentals set-up: in close collaboration with eMerchandising team, ensure all relevant assets (product titles, SEO copy, keywords images, videos, etc.) are correctly localized for the e-com channel and available on time to be delivered to Retailers
Lead forecasting process for E-commerce, ensure timely and correct submission to the product source to secure in-time / in-full delivery
Stay on top of commercial KPIs: effectiveness of operations, cost to serve, margin contribution and profitability of the customers
Monitor payment discipline of the customers and negotiate settlements of outstanding debts where necessary
Champion the customer experience, ensure, that Mattel Brands are delivering a ‘best-in-class’ experience in E-com channel
Constantly look for new business opportunities for Mattel: based on insights, consistently optimize range of products, digital media application and SEO / SEM activities to improve Mattel footprint in the channel
Position Mattel as a thought-leader and strategic growth partner with key retail partners:
Work closely with our Key e-Retail Partner, leveraging insights to maximise sales and retention of shoppers
Plan and coordinate cross-functionally specific action to ensure high velocity of Mattel brands according to brand priorities and
Two-way sharing with Mattel Regional cross-functional team to ensure implementation of insights, learnings and best practices
Keep abreast of industry trends and connect these insights to opportunities to drive sales performance
What does it take to succeed?
Developing Strategic Relationships
Use appropriate interpersonal communication methods to influence and build effective relationships with business partners
Customer Focus
Make customers and their needs a primary focus of one’s actions
Develop and sustain productive customer relationships
Results Focus
Set high goals for personal and group accomplishment
Use measurement methods to monitor progress toward goal attainment
tenaciously working to meet or exceed those goals while deriving satisfaction from the process of goal achievement and continuous improvement
Driving Change
Seek different and innovative approaches to addressing problems and opportunities
Facilitating the implementation and acceptance of change within the workplace
Business Decision Making
Relate and compare data
Secure relevant information and identifying key issues
Commit to an action after proper consideration of resources, constraints, and organisational values