The Opportunity:
The Manager, Global Franchise Marketing will own the end-to-end franchise strategy for Matchbox and Thomas, crafting a clear vision to unlock their full multi-generational potential across toys, licensing, and broader consumer engagement. This role will lead global franchise planning, licensing strategy, and integrated marketing initiatives, partnering closely with global and regional teams to ensure cohesive execution and maximum business impact during key moments, including the Matchbox movie year and reigniting the Thomas & Friends franchise.
What Your Impact Will Be:
- Develop and own the long-term global franchise vision and strategy for Matchbox and Thomas, grounded in consumer insights, category trends, and regional business dynamics.
- Lead global licensing strategy across priority IP, defining priorities and promotional moments that drive revenue beyond the core toy business.
- Partner with Toy and Brand leads to build cross-franchise tentpole plans
- Build multi-year franchise marketing plans that align global brand strategies with regional consumer products priorities to create strong, integrated global moments.
- Collaborate with retail development and commercial teams to create omnichannel marketing programs, retail activations, and content updates.
- Evaluate franchise potential for new content or brand extensions and lead franchise launch strategies for viable IP.
- Create, manage, and evolve global franchise pitch materials, including franchise decks, one-sheets, and selling tools for internal and external partner presentations.
- Lead global 360掳 franchise meetings, ensuring clear communication and alignment across regions and lines of business.
- Plan and manage franchise marketing budgets, including trade advertising investments.
- Maintain franchise calendars, milestones, and project trackers to ensure disciplined execution.