The Opportunity:
Mattel Game Studios is seeking a Director of Product, Live Services (LiveOps & Monetization) to own business outcomes for our live mobile portfolio and lead the Live Services discipline in a publisher model working with external development studios.You will set the vision and multi-quarter roadmap for LiveOps and monetization (IAP & IAA) across multiple genres鈥攅specially casual & puzzle tied to our IP鈥攚hile coaching an in-place team (Sr. Manager of LiveOps, PM, Associate PM, Data Analyst) and scaling the function as our slate grows.
What Your Impact Will Be:
- Own outcomes & planning: Define portfolio KPIs (DAU, retention, payer conversion, ARPDAU, LTV), build/maintain revenue forecasts with Finance, and drive quarterly targets; deliver crisp weekly/quarterly readouts and action plans.
- Set LiveOps strategy & roadmap: Craft a multi-quarter cadence of events, seasons, promotions, and content drops; translate brand/IP beats into compelling in-game moments; ensure internal PMs execute day-to-day with excellence.
- Lead monetization (IAP & IAA): Establish pricing/offer architecture (bundles, battle passes, subscriptions), economy goals and segmentation; own ad strategy (placements, mediation/bidding, frequency controls, brand safety) and rapid experimentation.
- Enable at scale: Prioritize and help define the Publishing Platform roadmap with partners (remote config, segmentation, in-game storefronts, experimentation, LiveOps CMS, economy dashboards, webstore) to increase velocity, quality, and personalization.
- Partner management: Align roadmaps with external studios; set SLAs and operating rituals; ensure instrumentation, localization, test plans, canary/rollback paths, and live-site excellence.
- Data-driven iteration: Institutionalize hypothesis-driven A/B testing and cohort analysis; rapidly iterate on event/offer design, pacing, rewards, and economy health to maximize engagement and LTV.
- Cross-functional orchestration: Coordinate Design, Engineering/QA, Analytics, UA/CRM, Creative, and Community & Player Support so each live beat has clear briefs, assets, go-to-market, and feedback loops.
- Quality, compliance & trust: Champion player-first, ethical monetization; uphold platform/privacy policies and brand standards; lead incident response, post-mortems, and continuous improvement.
- Build the team & playbooks: Mentor PMs/analysts, recruit as needed, and codify runbooks, scorecards, and governance to scale Live Services across multiple titles.