The Opportunity:
The Associate Manager, Global Brand Marketing will support the Games Global Brand Team in delivering product and brand strategies that drive portfolio growth. Working closely with the Manager, Games Global Brand Marketing, cross-functional partners, and external stakeholders, the role ensures the portfolio receives strong, strategic marketing supportādeveloping distinctive products and programs that are delivered within budget and scalable across global retail and ecommerce.
Keys to success will be strong organizational skills with attention to detail, excellent communication skills (including written communication and oral presentations to small and large audiences), a can-do attitude, a passion for variety, and adaptive capacity. Strong interpersonal and relationship management skills is crucial for success in this role. This individual must be able to lead and motivate cross-functional teams and provide a compelling vision and strategy, be creative yet analytical/financially oriented, be resourceful in handling project roadblocks, and be a strong executer.
What Your Impact Will Be:
- Ensure all brand product & marketing projects are supported by business strategy, objectives and insights
- Support in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business
- Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling games to market on time and on budget backed by Consumer Insights
- Create unique retailer exclusive products and campaigns
- Communicate regularly with regional teams and lines of business to ensure needs are being met
- Prepare for and deliver presentations that convey a strategic message to large audiences
- Present with confidence to drive brand strategy and products
- Brief and develop marketing assets
- Help develop global marketing campaigns for execution at a local level
- Monitor key trends, brands and competitorsā performance in all markets
- Lead global business reporting and analysis
- Act as point of contact for brand inquiries and dissemination of brand information and assets
- Take initiative to clarify ever-changing business needs and challenges, and work appropriately with team and cross-functional partners to find solutions