The Opportunity:
As a User Acquisition Data Analyst on the Mobile Growth Marketing team, you鈥檒l play a pivotal role in scaling our mobile gaming portfolio. You鈥檒l architect and maintain analytics infrastructure, conduct advanced statistical analyses, and deliver actionable insights that drive performance across user acquisition, creative optimization, and lifecycle marketing. This role is ideal for a proactive analyst who thrives in fast-paced environments and is excited to build from the ground up in a privacy-first ecosystem.
What Your Impact Will Be:
Analyze large-scale marketing datasets using tools like BigQuery, Mixpanel, and Singular to deliver weekly insights on channel efficiency, optimization levers, and media mix performance.
Build and maintain dynamic dashboards with cohort reporting, ROAS tracking, retention metrics, and performance trends across attribution data sources.
Conduct deep-dive analyses to uncover growth opportunities, inform UA strategy, and support cross-functional decision-making.
Ensure data integrity across Firebase, MMPs, SKAN, App Store Connect, and external pipelines through reconciliation, schema validation, and standardized taxonomy.
Evaluate asset-level performance (IPM, CVR, CTR, engagement metrics) to guide creative iteration and concept testing in partnership with design and UA teams.
Design and analyze A/B tests, geo-lift studies, and incrementality experiments using robust statistical methodologies to quantify campaign impact.
Collaborate with internal and external data teams to evolve attribution models, manage SKAN conversion schemas, and prepare for Privacy Sandbox integration.
Partner with UA and Finance to develop short- and long-range spend/return forecasts, leveraging historical performance and predictive signals to support campaign planning and budget allocation.
Act as a strategic liaison between Growth Marketing and central analytics, product, and data engineering teams to ensure alignment on data architecture, taxonomy, and reporting standards.
Monitor industry trends, competitor UA strategies, and market dynamics to inform campaign planning, creative direction, and channel prioritization.