The Opportunity: We're hiring for an Associate Marketing Managers for our Hot Wheels Core team. In this role, you will drive day-to-day brand activations in partnership with internal cross-functional teams and external agencies. Depending on the team placement, you will help shape strategies that expand brand awareness, support key launches, and grow the full franchise.
What Your Impact Will Be:
- Brand Strategy
- Partner with Toy and Franchise Marketing to ensure brand consistency across product, experiences and retail
- Develops Content in partnership with Mattel Studios to ensure brand objectives and alignment
- Serve as the cross-functional integrator between content, product, experiences, retail, and marketing
- Brand Activation
- With leadership, plan brand “moments” (anniversaries, entertainment launches, retail programs) that supports all businesses at retail and work with commercial partners to ensure flawless execution
- Translate brand strategy into campaigns, content, and activations
- With leadership, plan integrated marketing plans (digital, retail, social, influencer, events, PR) and work with commercial partners to execute
- Ensure media strategy is executed well across regions, and manage day-to-day creative production
- Ensure creative execution stays consistent with brand positioning (via brand guardrails) and product highlights
- Ensure brand stories are executed well to drive demand generation, brand love, and consumer loyalty
- Manage day-to-day execution of agency scope in partnership with brand creative
- Track & report on campaign performance (awareness, engagement, conversion)
- Track & report on franchise health through consumer engagement, sales performance, and cultural impact.