The Opportunity:
The Fisher-Price Team is looking for an experienced Sr. Manager, Franchise Marketing that will own the end-to-end franchise strategy for Fisher Price, crafting a clear vision to unlock the full multi-generational potential across toys, licensing, and broader consumer engagement. This role will lead global franchise planning, licensing strategy, and integrated marketing initiatives, partnering closely with global and regional teams to ensure cohesive execution and maximum business impact during key moments. Must have a passion for what we do every day – it’s all about parents and kids!
What Your Impact Will Be:
- Develop and own the long-term global franchise vision and strategy for Fisher-Price, grounded in consumer insights, category trends, and regional business dynamics.
- Lead global licensing strategy across priority IP, defining priorities and promotional moments that drive revenue beyond the core toy business.
- Partner with Toy and Brand leads to build cross-franchise tentpole plans
- Build multi-year franchise marketing plans that align global brand strategies with regional consumer products priorities to create strong, integrated global moments.
- Collaborate with retail development and commercial teams to create omnichannel marketing programs, retail activations, and content updates.
- Evaluate franchise potential for new content or brand extensions and lead franchise launch strategies for viable IP.
- Create, manage, and evolve global franchise pitch materials, including franchise decks, one-sheets, and selling tools for internal and external partner presentations.
- Lead global 360° franchise meetings, ensuring clear communication and alignment across regions and lines of business.
- Plan and manage franchise marketing budgets, including trade advertising investments.
- Maintain franchise calendars, milestones, and project trackers to ensure disciplined execution.