The Graphic Designer is responsible for creating and executing on-brand creative across all channels, with a keen understanding of how to adapt and optimize messages for each platform. This includes developing channel-specific deliverables for social, email, digital, in-store, and internal initiatives. The Graphic Designer reports directly to the Manager, Art Direction, supporting them on campaigns and design exploration, while also collaborating closely with cross-functional partners to ensure the Indigo brand is communicated in a strong and consistent manner day-to-day.
KEY PERFORMANCE METRICS
- Delivery of unique and creative artwork and graphics that meet brand objectives
- On time, on-spec, within budget delivery of all graphics and artwork
- Positive consumer response and brand appropriate design
- Satisfaction of cross-functional partners and internal customers
KEY ACCOUNTABILITIES
Functional
- Translate campaign concepts into channel-specific layouts, optimizing for format, placement, motion, and performance without losing the conceptual idea.
- Ideate and execute impactful, on-brand design for campaigns and initiatives across channels, including in-store, web, email, social, and internal communications, as directed.
- Execute designs and apply Indigo branding aesthetics, ensuring consistency and鈥痚ffective messaging hierarchy
- Develop integrated production ready artwork that spans all digital and print mediums.
- Design high-impact social-first creative (organic + paid), including modular systems that scale across sizes and placements.
- Contributes to presentations and development of concepts as required.
- Multitasking and the ability to balance multiple projects and workstreams at once with speed and care.
- Balancing high-volume output with strong design standards.
- Ensure creative is on-brand while confidently bringing fresh, contemporary references and a strong point of view to elevate the work.
- Act as an advocate for the customer by placing them at the forefront of all decision-making and design processes.
- Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them.
People
- Take feedback with openness and professionalism, adapting quickly and translating input into thoughtful iterations.
- Collaborate with team members across the studio and cross functionally to build relationships, understand roles and responsibilities, and reach the greatest outcome.
- Encourage others to freely share their point of view and be open to feedback.
- Build strong working relationships through kindness and reliability.
Cultural
- Model Indigo鈥檚 beliefs and convey a positive image in everything you do
- Celebrate diversity of thought and have an open mindset
- Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
- Embrace, champion and influence change through your team and/or the organization
SCOPE
Reports to: Manager, Art Direction
Manager once Removed (MOR): VP, Creative Studio
KEY RELATIONSHIPS
Internal:
- Visual Merchandising
- Marketing
- Merchants