The Editorial Specialist is responsible for shaping Indigo鈥檚 brand voice and customer storytelling across all channels. As part of a two-person editorial pod reporting to the Senior Director, Brand Marketing, this role curates and crafts editorial content that brings Indigo鈥檚 mission to life: inspiring reading for kids and adults and simplifying thoughtful gifting.
This is not just a copywriting role鈥攊t is about editorial curation: knowing the right line, whether you wrote it, curated it, or adapted it. You will be responsible for creating and managing high-output, high-impact copy across diverse touchpoints, from email to in-store, ensuring coherence of message while delivering on campaign goals. You will flex across platforms and campaigns, building end-to-end expertise and taking ownership of major storytelling moments.
KEY PERFORMANCE METRICS
- Increased customer engagement, traffic, and conversion across key touchpoints (site, email, social, in-store, and marketing campaigns)
- On-time, on-brand, within-scope delivery of content at scale
- Accuracy, clarity, and consistency of editorial voice across channels
- Contribution to process refinement and improved team efficiency
- Satisfaction of cross-functional stakeholders
KEY ACCOUNTABILITIES
Functional
- Develop compelling, effective, and on-brand copy across channels, including product packaging, ecommerce, social, email, in-store signage, campaigns, and gift guides.
- Curate and unify brand messaging across all editorial moments, ensuring alignment with Indigo鈥檚 broader storytelling priorities.
- Build and manage campaign messaging end-to-end, from brief through execution.
- Partner with cross-functional teams (creative, marketing, merchants, and external vendors) to identify key storytelling opportunities and optimize customer experience.
- Leverage SEO & AI SEO best practices and customer insights to develop copy that drives discoverability, engagement, and conversion.
- Use available tools鈥攊ncluding emerging AI platforms鈥攔esponsibly to accelerate ideation, drafting, and refinement of copy, while maintaining strong editorial judgment.
- Proofread and edit content to ensure accuracy, clarity, and brand alignment.
- Use insights from channel team reporting on content to continually refine approach
- Contribute to the editorial calendar and integrate storytelling into omnichannel briefs.
- Act as an advocate for the customer, placing them at the forefront of messaging decisions.
- Identify opportunities to improve processes, increase output efficiency, and evolve editorial practices.
People
- Work collaboratively within the editorial pod and cross-functionally, ensuring knowledge-sharing and consistent execution.
- Embrace and implement feedback promptly, striking a balance between focusing on line-level details and maintaining a broad perspective.
- Encourage and contribute to open dialogue, diverse perspectives, and cross-team collaboration.
- Actively share editorial and technical knowledge with peers.
- Demonstrate adaptability and willingness to pivot across priorities and touchpoints.
- Help others see the impacts of their efforts and proactively engage other functions to get input
- Encourage others to freely share their point of view and be open to feedback
Cultural
- Model Indigo鈥檚 beliefs and convey a positive image in everything you do
- Celebrate diversity of thought and have an open mindset
- Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
- Embrace, champion, and influence change through your team and/or the organization
SCOPE
Reports to: Senior Director, Brand Marketing
KEY RELATIONSHIPS
Internal:
- Creative
- Marketing & Online