About the role
As Content Marketing Manager, you are the driving force behind Ultimo’s organic growth strategy. You own how our content is discovered, experienced and reused across the buyer journey — with a strong focus on SEO, GEO and AI-led optimisation.
You combine strategic ownership with hands-on execution. Using data, AI tools and close collaboration with internal teams and agency partners, you turn insights into high-quality, scalable content that strengthens our positioning and delivers measurable demand impact.
This role is ideal for someone who enjoys building structure, using data and AI intelligently, and creating content that actually performs.
What you’ll be doing
SEO, GEO & Organic Growth (≈40%)
Develop and execute a structured content strategy and editorial calendar based on SEO and GEO insights, in collaboration with our Digital team and external agency.
Use AI tools to support keyword research, topic clustering, localisation, content gap analysis and ranking insights.
Create and optimise website and blog content using SEO and GEO best practices, including metadata, internal linking, structured content and content refresh cycles.
Translate agency reports and data into clear, actionable recommendations for continuous optimisation.
Define and maintain SEO- and GEO-optimised content guidelines for the wider marketing team.
Content Strategy & Creation (≈50%)
Define and execute a content strategy that supports the full buyer journey across campaigns, SEO, GEO and organic touchpoints.
Build content frameworks and guidance that enable consistent quality, strong positioning and scalable production.
Produce high-quality demand generation content (blogs, guides, checklists, social content) using AI tools to accelerate creation while safeguarding accuracy, clarity and brand voice.
Collaborate closely with Product Marketing and Brand & Communications to test and refine messaging, CTAs and formats.
Track content performance and manage a structured refresh programme for high-value and outdated content.
Ensure narrative consistency across regions and channels.
Graphic Design Team Management (≈10%)
Manage and prioritise work for a small team of graphic designers (2).
Ensure strong alignment between visual and written content, including incorporating design into SEO strategies.
Provide clear briefs and constructive feedback to deliver cohesive, high-quality assets.