The Employer Branding Specialist helps position the company as an employer of choice by creating compelling, inclusive campaigns and content that reflect our Employer Value Proposition (EVP). This role partners with Talent Acquisition, HR, and Marketing to attract and engage top talent.
Key Responsibilities:
Strategy & Planning
- Develop and execute employer branding initiatives aligned with hiring goals.
- Maintain a content calendar for careers site and social channels.
EVP & Brand Integration
- Ensure EVP is consistently represented across job ads, careers site, and recruitment materials.
Content Creation
- Produce engaging content (blogs, videos, employee stories) for LinkedIn, careers site, and internal channels.
- Coordinate employee advocacy programs.
Campaign Management
- Plan and run campaigns to boost brand awareness and candidate engagement.
- Monitor performance and optimize based on analytics.
University Engagement
- Build and maintain relationships with universities and student organizations.
- Coordinate campus recruitment events, career fairs, and guest lectures.
- Develop tailored content and campaigns for early talent pipelines.
- Partner with internal teams to deliver internship and graduate program branding.
Analytics & Reporting
- Track key metrics: engagement, application quality, and campaign ROI.
- Provide insights and recommendations for improvement.
Governance
- Maintain templates and guidelines for employer branding materials.
- Ensure compliance with brand standards and external interaction policies.