IFS Copperleaf鈥檚 software helps some of the world鈥檚 largest firms make better strategic decisions. We have a track record of delivering award-winning, industry-changing solutions that enable our clients to build more resilient and sustainable infrastructure.
IFS Copperleaf is looking for a digitally focused and hands-on Marketing Specialist, Demand Generation based in Colombo, Sri Lanka.
This role plays a key part in driving pipeline growth across APJMEA through targeted digital, demand generation, and account-based marketing programs. You will plan, execute, and optimize multi-channel campaigns, while also supporting events and marketing operations.
You will work closely with the Regional Marketing Manager APJMEA, the Sri Lanka based digital team, sales, and global marketing teams to identify opportunities, execute campaigns, and improve performance.
This role is ideal for someone who is organized, proactive, analytical, and comfortable owning campaigns end to end.
Key Tasks:
Digital Marketing
Plan, execute, and optimize regional demand generation campaigns across APJMEA, including email, paid media, webinars, and digital programs
Drive marketing-sourced pipeline through targeted multi-channel and ABM campaigns (one to few and one to one)
Collaborate closely with the Sri Lanka based digital team on campaign builds, targeting, segmentation, and optimization
Own campaign performance tracking and reporting (KPIs such as MQLs, engagement, CTRs, and pipeline contribution) using tools such as Marketo and Salesforce
Manage pre and post campaign lead lists, CRM routing, and follow-up coordination with sales and BDRs
Analyze results and provide clear, actionable insights to improve engagement and conversion
Events, Operations, and Marketing Support
Support physical and digital events, including venue sourcing, supplier coordination, and logistics
Partner with the marketing team to amplify the lead generation impact of events
Maintain and update marketing assets in collaboration with internal teams
Support PR and content updates as needed
Support PO creation, invoicing processes, and supplier coordination