The Technology & Competitive Solution Marketing Manager requires a strong understanding of the enterprise software landscape and someone who is not afraid to think differently. Contributing to the growth of IFS in a variety of ways you will play an integral role in the development of key marketing campaigns aligned to IFSās GTM. The role is fast-paced and the desired candidate will be a pragmatic, intuitive hands-on marketer that will work with many teams across the organization.
The candidate will work on a variety of programs and actively contribute to the success of the central marketing team. Typical responsibilities will include:
- Meeting demand generation goals that align to the businessās strategic growth focus areas
- Owning the development of an annual demand generation plan and delivering end-to-end marketing campaigns that support IFSās GTM and fulfil pipeline requirements
- Identifying and prioritizing campaign development based on business imperatives.
- Design and manage production of high value short and long form content - including advertising, direct mail, event toolkits, digital content, webinars and social media messaging - that supports regional customer acquisition and revenue goals.
- Partner with regional marketing to plan and support their execution of your centrally generated demand generation programs ā providing key insights into methods of execution, account prioritization and success metrics.
- Enablement of BD, AE and regional marketing for key demand generation marketing campaigns ā providing a full spectrum of the campaign covering the who, what, how and why for successful execution and performance
- Analyze, monitor, measure, and report on campaign effectiveness aligned to key metrics such as marketing influenced revenue, qualified sales leads, campaign performance. Share a performance dashboard with stakeholders, supporting the optimization and fine tuning of campaigns.
- Working closely with key industry solution marketers, to align competitive campaigns to IFSās industry GTM approach.
- Connect with Product Marketing Teams to articulate the strengths of IFSās solutions in your aligned industry.
- Collaborate with IFSās competitive intelligence team to articulate a succinct route to market message
- Ownership and accountability for your aligned section of the ifs.com website ā working closely with SEO/AEO teams to rank highly for critical keywords and improving user journey
- Collaborate with the central IFS campaign execution team for key activities including webinars, digital programs and events. And gaining key insights into campaign performance and whatās delivering results (MQLs/SQLs).
- Support with key IFS events including IFS Unleashed and Connect where required