The Solution Marketing Manager, Transportation requires a strong understanding of the aligned industry and someone who is not afraid to think differently. Contributing to the growth of IFS in a variety of ways you will play an integral role in the development of key marketing campaigns aligned to IFS’s GTM. The role is fast-paced and the desired candidate will be a pragmatic, intuitive hands-on marketer that will work with many teams across the organization.
Meeting demand generation goals aligning to their industry that will grow the global business.
Owning the development of an annual demand generation plan to your aligned industry and delivering end-to-end marketing campaigns that support IFS’s GTM and fulfil pipeline requirements
Prioritizing campaign development based on pipeline gaps, regional marketing requirements and right to win.
Design and manage production of high value short and long form content - including advertising, direct mail, event toolkits, digital content, webinars and social media messaging - that supports regional customer acquisition and revenue goals.
Partner with regional marketing to plan and support their execution of your centrally generated demand generation programs – providing key insights into methods of execution, account prioritization and success metrics.
Enablement of BD, AE and regional marketing for key demand generation marketing campaigns – providing a full spectrum of the campaign covering the who, what, how and why for successful execution and performance
Analyze, monitor, measure, and report on campaign effectiveness aligned to key metrics such as marketing influenced revenue, qualified sales leads, campaign performance. Share a performance dashboard with stakeholders, supporting the optimization and fine tuning of campaigns.
Working closely with key industry figures to understand the pain points, issues and topics to feature in campaigns and messaging that demonstrate IFS as a leader.
Connect with Product Marketing Teams to articulate the strengths of IFS’s solutions in your aligned industry.
Ownership and accountability for your aligned industries section of the ifs.com website – working closely with SEO/AEO teams to rank highly for critical keywords and improving user journey
Collaborate with the central IFS campaign execution team for key activities including webinars, digital programs and events. And gaining key insights into campaign performance and what’s delivering results (MQLs/SQLs).
Support the Tech and Takeout marketing team, providing key industry alignment to campaign materials, strengthening the GTM message
Support with key IFS events including IFS Unleashed and Connect where required
Working with the Industry Directors, run and input on the IFS Community Calls for your aligned industry