The Senior Campaign Execution Specialist is responsible for planning and executing centralized Install Base and Net New campaigns across multiple channels. Collaborating closely with many teams, including Solution, Product, Digital and Regional Marketing, you will to build, optimize and scale campaigns to drive account progression. This is an exciting role for marketers who want to be at the center of execution
The candidate will work on a variety of programs and actively contribute to the success of the central marketing team. Typical responsibilities will include:
- Own campaign workstreams, working closely with a wide range of stakeholders to build and run.
- Segment and prepare audiences using approved data sources and criteria; ensure list hygiene, compliant data handling, and accurate campaign/initiative codes.
- Build, check and launch multi鈥慶hannel activations (email, paid/organic social, display, web forms/LPs).
- Coordinate cross鈥慺unctional inputs (Digital CoE, Content, Regional Marketing, BDR/Sales) and work directly with agencies where needed.
- Execute a structured test鈥慳nd鈥憀earn plan (A/B and multivariate where applicable) with hypotheses and success criteria; document results and next鈥憇tep recommendations.
- Monitor and optimise, making evidence鈥慴ased adjustments to targeting, sequencing, offers, and cadence to improve conversions
- Report on campaign vs planned KPIs and demonstrate impact on revenue/pipeline
- Maintain accurate tracking and documentation.
- Contribute to budget stewardship for assigned activities and provide timely variance context to the manager.
- Leverage approved AI and automation tools to improve build speed and quality; share tips with the team.