As a Junior Product Marketing, you鈥檒l help bring our games to life through thoughtful marketing planning and execution. You鈥檒l support both day-to-day marketing activities and the longer-term strategy behind our titles, working closely with the product marketing team at our Brisbane Studio.
This role plays a key part in delivering marketing initiatives across multiple channels and touchpoints, contributing creative ideas, supporting campaigns, and helping our games reach and resonate with players around the world.
We鈥檙e looking for someone who enjoys thinking strategically, stays organised, and loves telling stories. If you鈥檙e curious, collaborative, and excited to grow in product marketing, we鈥檇 love to hear from you.
Main Tasks & Responsibilities
- Support the live operation of our games on PC and console and assist with upcoming titles in the pipeline.
- Manage and update game storefronts, working closely with the Creative Arts team to keep assets fresh, relevant, and aligned with seasonal updates and sales.
- Support pricing management and platform sales planning, including contributing to annual tactical pricing plans in collaboration with global stakeholders.
- Coordinate asset approvals with licensing partners and help ensure timelines are met.
- Contribute to the development and ongoing updates of marketing plans, using player insights and aligning with the game roadmap to grow brand awareness and the player base.
- Support the development and execution of marketing programs, including creative activations, viral content, and partnerships, by coordinating with cross-functional teams (Web, UA, Social & Digital, Influencer, PR, and others).
- Collaborate with Community and Social teams to help shape community programs that support and reflect the overall brand direction.
- Support influencer campaigns by working with content creators across different regions and markets.
- Assist in the creation and coordination of promotional assets such as trailers, web assets, screenshots, and store descriptions.
- Help develop clear, engaging marketing copy and narratives for press releases, media and influencer materials, and brand guidelines.
- Track and analyse marketing performance, supporting regular reporting to studio management and HQ, and helping identify opportunities for improvement.