Job Purpose:
The Project Manager – Marketing Operations is responsible for ensuring structured planning, coordination, and on-time delivery of external marketing initiatives, with primary focus on Applaydu game project (Ferrero/Kinder partnership). This role drives operational excellence across client-facing projects by owning request intake, workflow management, tracking, and documentation, ensuring clear visibility and alignment across stakeholders. Working closely with Product Marketing and cross-functional teams, the Project Manager builds scalable operational frameworks that improve transparency, efficiency, and overall delivery.
Job Responsibilities:
Project Governance & Delivery
- Own end-to-end operational coordination of external marketing projects from intake to delivery.
- Structure and maintain project timelines, milestones, and dependencies.
- Ensure deliverables are aligned with agreed scope, timelines, and quality standards.
- Support prioritization discussions in partnership with Product Marketing leadership.
- Proactively identify risks, propose mitigation plans, and escalate when necessary.
Client & Cross-Functional Coordination
- Act as the operational point of contact for Applaydu marketing initiatives.
- Ensure structured and consistent communication with external stakeholders.
- Coordinate alignment between Sales, Product Marketing, Creative Agency, and Product teams.
- Maintain visibility across stakeholders to ensure shared understanding of status and next steps.
Workflow & Systems Ownership (Marketing Operations)
- Design and maintain scalable project tracking systems in Airtable.
- Develop standardized intake processes, dashboards, and reporting frameworks.
- Drive adoption of operational best practices within the Product Marketing team.
- Continuously improve workflow efficiency and documentation standards.
Communication & Documentation
- Facilitate structured internal and external meetings focused on decisions and outcomes.
- Maintain clear documentation of scope, timelines, and changes.
- Ensure actions and commitments are tracked and followed through.
Process Improvement
- Identify operational bottlenecks and recommend structured solutions.
- Contribute to long-term evolution of marketing operations practices.
- Support data-driven improvements in forecasting, capacity planning, and resource allocation.
Expected Impact:
- Predictable and timely delivery of client-facing marketing initiatives.
- Increased operational transparency across teams.
- Improved collaboration between internal and external stakeholders.
- Adoption of scalable workflow systems within Product Marketing.
- Reduced operational friction and improved planning accuracy.
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