The Opportunity
We’re looking for a forward-thinking and tech-savvy Senior Digital Marketing Specialist to lead the execution and optimization of digital campaigns, web content, and performance marketing — while also identifying and integrating AI technologies to drive efficiency, personalization, and growth. This role blends digital marketing expertise with a passion for innovation, automation, and data-driven decision-making.
Key Responsibilities:
Digital Campaigns & Execution
- Plan, launch, and manage digital marketing campaigns across paid, owned, and earned channels.
- Own the setup and performance of paid media campaigns (Google Ads, LinkedIn, etc.), including targeting, messaging, optimizations and reporting; evaluate and test new channels
- Collaborate with vertical teams to strategize on relevant audiences, messaging, and goals
Website & SEO/GEO Management
- Manage website content publishing and optimization using our CMS platform and A/B testing tools (Optimizely)
- Conduct regular SEO/GEO audits (technical and on-page) and implement enhancements
- Optimize site structure, metadata, and content for both user experience and search visibility (SEO and GEO).
AI Integration & Process Innovation
- Research, evaluate, and implement AI tools across marketing workflows (e.g., content generation, ad optimization, segmentation, analytics).
- Build and maintain AI-assisted automations to improve campaign delivery, reporting, and personalization.
- Collaborate with cross-functional teams to test AI solutions in real-world marketing processes and scale successful implementations.
Data Analysis & Reporting
- Analyze campaign performance and web analytics to generate actionable insights.
- Build dashboards and regular reports using tools like Google Analytics 4, Looker Studio, and AI-driven analytics platforms.
- Measure impact of AI initiatives on marketing KPIs and business outcomes.