The Marketing Coordinator has hands-on experience working for a professional company and has worked with all aspects of marketing including print and digital media layout and creation, advertising, social media, SEO and creating community, industry and online buzz. The expectations for this role include (but are not limited to):
- Managing all social media pages (LinkedIn, Facebook, Twitter) and responding to public inquiries;
- Managing the corporate website (content and some design);
- Managing / tracking marketing budgets;
- Sending out monthly customer satisfaction surveys and reporting NPS scores;
- Coordinate global and local marketing initiatives (tradeshows, seminars, webinars, digital campaigns, customer events);
- Ensure consistent messaging and positioning across regions and entities (layout…);
- Manage campaign activation before, during, and after key events;
- Develop and deploy editorial content (marketing materials, press, conferences, webinars, videos, LinkedIn);
- Corporate communications to clients (e-blasts, MailChimp, etc.);
- Working with sales and business unit managers to develop their business via trade shows, publications, print and digital advertising, online media, professional and/or media appearances, etc.;
- Support sales teams with relevant tools, content, and prioritized leads;
- Track and analyze leads generated from marketing actions;
- Coordinate with laboratories to ensure documentation availability, launches, and smooth handover to sales;
- Define, track, and analyze global marketing KPIs;
- Deliver clear and actionable dashboards and monthly performance overviews;
- Conduct market research, including competitor monitoring and trend analysis;
- Google Search Engine Optimization / Google Analytics;
- Seeking new opportunities to maximize brand awareness while minimizing cost;
- Researching industry brand campaigns to identify new business opportunities;
- Informing business unit managers about relevant marketing-related issues;
- Social media monitoring;
- Define and refresh editorial themes aligned with business priorities;
- Grow and engage the subscriber base;
- Propose monthly newsletter topics and manage distribution and design tools.