The Vice President of Personal Training (PT) is responsible for leading the strategic vision, commercial performance, and operational excellence of Equinox鈥檚 Personal Training business across all clubs. This executive will drive revenue growth, evolve the PT product offering, and elevate the coaching talent model to deliver a premium, high-performance member experience aligned with Equinox鈥檚 brand standards.
The VP will serve as the principal business owner for PT, overseeing financial outcomes, product innovation, talent development, and field execution at scale.
Key Responsibilities
Business & Commercial Leadership
- Own and drive the international Personal Training revenue strategy, delivering annual budget and growth targets.
- Develop and execute strategies to optimize acquisition, conversion, retention, and lifetime value within the PT business.
- Partner with internal teams to develop pricing architecture, product tiers, and market-specific growth plans.
- Leverage advanced analytics to forecast, monitor, and optimize PT performance and profitability at both macro and club/market levels.
- Lead long-range planning for PT expansion aligned with new club development, geographic growth, and brand evolution.
Operational Excellence
- Build and scale standardized PT operational systems across all clubs while supporting local market adaptability.
- Implement centralized KPIs, real-time dashboards, performance scorecards, and productivity benchmarks.
- Strengthen cross-functional partnerships with Operations, Training & Education, Finance, People & Culture/Talent Acquisition, Marketing, and Executive Leadership.
- Improve the end-to-end coach and member journey through integrated operational and experiential enhancements.
People Leadership & Coaching Culture
- Lead, develop, and inspire a high-performing PT organization, including Regional PT Leaders, Directors, and field teams.
- Cultivate a culture of continuous improvement, high accountability, and elite coaching standards.
- Partner with People & Culture/Talent Acquisition to attract, develop, and retain top-tier coaching talent.
- Build leadership pipelines and define clear career pathways to strengthen internal mobility and succession planning.
Innovation & Product Evolution
- Drive PT innovation across digital-physical coaching experiences, AI-supported training insights, and premium service design.
- Deliver next-generation PT programming that deepens personalization, engagement, and measurable member results.
- Evaluate external industry trends and integrate best-in-class methodologies into the PT product ecosystem.