This is a field-based role based in Raleigh, NC, that is responsible for the success of a portfolio of ready-to-drink bev-alc brands within a defined territory. The role will be connected to a local sales network and will work to build and leverage customer relationships while driving brand and educational opportunities. The role will be directed by key performance indicators put in place against on-premise goals and measured against those same outcomes.
The Activation Agent, On-Premise will be responsible for the performance of Client’s brands in a targeted set of on-premise accounts. These accounts will be chosen for their strategic consumer and customer importance and will be organized into a journey plan. The role will analyze the total territory and each account to determine the priority promotional, educational, experiential, and merchandising opportunities.
You will engage customers to plan, design, and execute activities that will support sales growth within the channel. These activities will include but are not limited to:
- Drive brand presence, performance and advocacy in select on-premise accounts using strategic engagement activities and business-focused solutions
- Spotting activation opportunities and proposing Client brands as the solution to customers – activating against those opportunities quickly & efficiently
- Install and maintain appropriate point-of-sale/ printed materials within accounts that are clean and current
- Planning, booking, and deploying at bar consumer experiences
- Impart key brand attributes to clients, trade, and consumers
- Partner with client’s sales team to identify commercial opportunities to support business growth
- Maintain open communication with Client & Agency stakeholders and support resources
- Complete accurate and timely management of agency initiatives including:
- Budget and expense management
- All reporting responsibilities
- Tracking and management of performance data using agency-appointed platforms
- Participation in all internal training initiatives
- Point of Sale, asset and warehouse management
- Maintain all legal and marketing code guidelines
You will be evaluated on your ability to positively impact Client portfolio brand performance in the stores that make up your journey plan.
This evaluation will be focused on:
- Menu features (exceeding goals) in on-premise accounts within territory
- Brand visibility within on-premise accounts
- Bar team education/product trial
- Year on Year volume or share growth in partnership with client’s sales team
- High rate of positive feedback across territory (going over and above with our client partnership in the field)
The physical demands of this role require the following:
- Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
- Frequent lifting and moving cases of product and other objects of 50 pounds or more
The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.