We are seeking a results-driven, strategic Senior Performance Media Manager (or Senior Conversion Media Manager) to join our dynamic Experience Strategy team on a four month maximum contrcat . In this role, you will be responsible for the creation, optimisation, and management of high-performance media campaigns such as Google Ads, Search, and YouTube to drive customer awareness, engagement, and conversion.
You will work cross-functionally with various teams including creative, analytics, and product, as well as our clients, to optimise digital ad campaigns and drive measurable growth across key channels.
The ideal candidate is a data-driven marketer with extensive experience in performance media, reporting and insights, and a deep understanding of the customer journey.
Responsibilities:
Media strategy and execution: Develop and execute performance media strategies across digital channels (e.g., Paid Search, Display, Programmatic, Social Media, Affiliate Marketing) to deliver against business KPIs, including awareness and conversion, cost per acquisition, and customer retention.
Audience Targeting & Segmentation: Develop detailed audience segmentation strategies to drive personalised marketing efforts. Use data-driven insights to tailor campaigns that speak directly to the needs and behaviours of target customer segments.
Campaign Optimisation: Continuously monitor and optimize campaigns for performance, adjusting targeting, bidding strategies, creatives, and budget allocation to ensure that goals are met or exceeded.
Analytics & Reporting: Analyse campaign performance using analytics tools (e.g., Google Analytics, Google Ads etc.), providing detailed reporting and actionable insights to senior leadership. Identify trends, opportunities for improvement, and optimisation levers.
Client and Stakeholder Presentations: You will have demonstrated experience in presenting insights and recommendations to clients and key stakeholders, effectively guiding them through the process.
Stay Ahead of Industry Trends: Stay up to date with the latest trends in digital marketing, performance media, and implement best practices to continuously improve campaigns whilst taking into consideration client needs and regulatory environments.