The copywriter is responsible for crafting clear, compelling, and persuasive written content across a range of marketing channels, including advertising campaigns, social media, websites, and promotional materials. You will work closely with art directors, designers, and account teams to translate client objectives and brand messaging into creative concepts and copy that resonate with target audiences.
The role involves understanding the client鈥檚 brand voice, audience insights, and campaign goals, while generating ideas, editing content for clarity and impact, and ensuring consistency across all communications. You will also collaborate in brainstorming sessions, contribute to pitch materials, and adapt messaging to suit different formats, ultimately driving engagement, brand awareness, and measurable results for our clients.
- High level conceptual thinking and idea generation
- Knowledge of client鈥檚 brands and overall strategy
- Writing clear, persuasive and original copy
- Working on several campaigns at once, under pressure and to tight deadlines
- Advise 'would be' creatives and reviewing portfolios
- All work should be completed to the highest creative standard that budget and time allows
- Amending and revising campaigns according to feedback from the creative director or clients
- Attend client meetings for developing creative strategy
- Present creative ideas to client
- Overseeing the execution and following through production of various marketing concepts, ensuring BMF standards are kept at all stages of the process
- Working in partnership with members of account management and production to successfully deliver the best creative outcome
- Discussing ideas and progress with the Creative Director or Executive Creative Director
- Liaise with third party suppliers