BestDrive Marketing Specialist - Retail

HOW YOU WILL MAKE AN IMPACT -

The Marketing Specialist – Retail is responsible for planning, coordinating, launching, and measuring marketing campaigns across BestDrive’s retail network. This role focuses on execution excellence—ensuring that campaigns are clearly defined, properly approved, easy for stores to implement, and aligned with pricing, margin, and manufacturer requirements.

The ideal candidate is highly organized, detail-oriented, and comfortable operating in a fast-paced, multi-stakeholder environment. Success in this role requires strong cross-functional coordination, ownership of timelines and deliverables, and a practical understanding of how marketing programs translate into store-level action and results.

Key Responsibilities (100%)

1) Campaign Planning & Execution (30%)

• Build and manage a rolling 90-day marketing campaign calendar aligned to sales priorities and supplier program windows.

• Translate business priorities into clear campaign briefs outlining objectives, target audience, channels, offer mechanics, budget considerations, timelines, and measurement plans.

• Launch and manage campaigns across applicable channels, including email/SMS (if used), social media, local listings, local paid media, in-store materials, events, and customer outreach.

2) Direct Coordination with Pricing (15%)

• Partner with the Pricing team to define, validate, and document promotional offer structures, including rebates, bundles, service offers, and financing messaging.

• Confirm eligibility rules, offer terms, and guardrails for all promotions prior to launch.

• Ensure campaigns align with margin expectations, approval corridors, and internal pricing policies.

• Adhere to defined approval workflows and timelines; proactively escalate risks related to timing, margin exposure, or conflicting offers.

3) Product & Manufacturer Program Activation (Continental + Key Suppliers) (20%)

• Coordinate with Product/Category leaders and manufacturer partners to activate:

  • New product launches and positioning

  • Manufacturer incentive programs, spiffs, rebates, and seasonal promotions

  • Approved product claims, specifications, and compliance requirements

• Develop and distribute manufacturer program kits for stores, including talking points, comparison sheets, FAQs, signage, and digital assets.

• Maintain a master tracker of all active manufacturer programs, including dates, eligible products, requirements, assets, and approvals.

4) Store Enablement & Field Support (15%)

• Create store-ready toolkits that include signage, scripts, FAQs, offer terms, social tiles, email copy, and objection-handling guidance.

• Develop clear execution playbooks outlining what to do, by when, how to execute, and how success will be measured.

• Manage intake for store-level marketing requests, standardize fulfillment, and close the loop with field teams.

5) Vendor Coordination & Asset Management (10%)

• Manage relationships with vendors and agencies supporting creative development, print production, local media, and campaign execution.

• Maintain an organized, centralized asset library with templates, version control, and brand standards.

6) Measurement & Reporting (10%)

• Track campaign activity and performance; deliver post-campaign readouts with results, insights, and recommendations.

• Build and maintain basic dashboards and scorecards (weekly and monthly) tracking campaign execution, store adoption, and performance outcomes.