Retail Marketing & Experience Lead

Key Target of the job :

Drive an integrated retail, trade, and training strategy to deliver a seamless customer and partner experience.
Elevate brand presence and frontline engagement through unified execution and measurable impact.

Strategic Integration of Functions

- Consolidate Retail development, Engagement & Promotion, and Training & Consultation into one unified framework.

- Ensure all activities are aligned to deliver a consistent brand message and customer experience across channels.

Retail Marketing & Experience Design

- Strategize and plan retail marketing that enhance in‑store visibility, shopper engagement, and brand storytelling.

- Sustainable retail development in both quantity & quality perspective.

- Develop experiential initiatives (events, activations, digital touchpoints) that strengthen emotional connection with customers.

Promotion Planning & Execution Oversight

- Integrate promotional calendars to ensure consistency across channels.

- Drive innovative promotions that balance short‑term sales uplift with long‑term brand experience.

Training & Consultation Capability Development

- Oversee training programs for frontline staff, ensuring product knowledge, service quality, and brand values are embedded.

- Enlarge the scope to provide proper consultation to customers eventually.
 

Cross‑Functional Leadership & Performance Management

- Lead collaboration with other MKT functions (Product & Pricing, Digital MKT, Communication) and Sales team to optimize resource allocation and accelerate go‑to‑market execution.

- Monitor KPIs across retail, engagement & promotion and training & consultation functions, ensuring accountability and continuous improvement.

Budget Management

- Marketing PE Comm budget management as a main budget stakeholder (Regular report & alignment within MKT department and controlling, BA MKT)