1. Global PR Strategy & Coordination
- Orchestrate the Global Narrative: Develop and execute a unified PR strategy that aligns with our commercial goals, specifically driving awareness for our solutions for brands and publishers.
- Canal+ Group Alignment: Act as the primary liaison with the Canal+ Group PR team. You will ensure Dailymotion’s messaging aligns with the broader group’s corporate communication strategy, identify synergies for cross-entity announcements and leverage the Group’s network for amplified reach.
- Market Localization: Adapt global messaging to fit local nuances across key markets (EMEA, NAM, APAC).
- Agency and PR stakeholders Management: Act as the central hub for our external PR stakeholders in the US, UK, Italy, Spain, France, LATAM and APAC. Set specific KPIs, manage budgets, and ensure a consistent drumbeat of coverage.
2. Media Relations & Corporate Communications
- Tier-1 & Trade Press: Secure high-impact placements in top-tier business publications (e.g., Business Insider, Les Echos, WSJ) and specialized ad-tech press (e.g., AdExchanger, The Drum, Minted, Digiday).
- Crisis Management: Monitor industry issues (e.g., brand safety, privacy regulations like GDPR/DSA) and prepare reactive statements to protect the brand’s reputation.
3. Events
Lead PR activations around key industry moments. Manage press briefings, on-site interviews, and media partnerships during these events.
4. Product PR & Launches
- Translate technical product roadmaps (e.g., new AI features, DSP integrations) into accessible, benefit-driven press releases.
- Coordinate exclusive embargo strategies for major product announcements to maximize launch-day impact.