Director of Content

Phila.gov is the digital front door to the City of Philadelphia, serving residents, businesses, and visitors with vital information and services. We're seeking a strategic and creative Director of Content to lead our team of content strategists and writers in delivering high-quality, accessible, and user-centered content across the site. This leadership role is responsible for shaping the voice of the City online and ensuring that content across Phila.gov is accurate, consistent, inclusive, and aligned with the City’s digital service goals. 

Key Responsibilities 

• Lead and manage the Content team, including writers and content strategists. 

• Develop systems to administer the content lifecycle and support contributors from across City departments—from planning, structuring, and creation, to review, approval, and retirement. 

• Direct the information architecture and taxonomy on phila.gov to ensure content is findable and consistent. 

• Develop and implement content standards, workflows, and style guidelines. 

• Collaborate with the Directors of User Experience and Software Engineering to deliver platform-wide projects and cohesive digital experiences. 

• Ensure content meets plain language, accessibility (WCAG 2.1 AA), and usability standards. 

• Use analytics, user feedback, and research to continuously improve content relevance and usability. 

• Coordinate with City communications leaders to support major initiatives and campaigns. 

• Build a culture of collaboration, creativity, and continuous learning within the team. 

What We’re Looking For 

You’re a systems thinker who can zoom out to see the big picture, but you’re also comfortable rolling up your sleeves to solve content strategy challenges. You believe in the power of clear, inclusive communication and are excited about making government services more accessible and transparent for everyone. 

While we recognize the skill and expertise required to lead in these roles, we're not looking for candidates who specialize in: 

• Social media or marketing strategy. 

• Photo, video, or audio content creation.