Chief Creative Strategy Officer (CSO)

Key Responsibilities

1. Creative & Content Strategy Leadership

• Define and execute a bold, cohesive creative vision for OIT across video, broadcast, digital, and social platforms.

• Lead creative strategy that translates technical and policy-driven work into compelling stories that resonate with residents.

• Establish standards for visual identity, tone, storytelling, and content quality across all media.

• Serve as OIT’s senior creative voice, ensuring consistency, originality, and clarity in all public-facing materials.

2. Channel 64 & Video Production

• Reimagine and modernize Channel 64 as a flagship civic media channel, including programming strategy, format innovation, and audience growth.

• Oversee all aspects of video production, including concept development, scripting, filming, editing, and distribution.

• Introduce new formats (short-form, documentary-style, live, educational, community-driven content) that meet residents where they are.

• Ensure production workflows, timelines, and quality standards support high-impact storytelling at scale.

3. Communications & Public Narrative

• Lead OIT’s communications strategy across traditional media, digital platforms, and internal channels.

• Oversee messaging, press strategy, and public-facing campaigns that elevate OIT’s work and demonstrate value to residents.

• Ensure clear, inclusive, and resident-centered language across all communications.

• Manage crisis and high-visibility communications with creativity, clarity, and confidence.

4. Digital Equity Leadership

• Directly manage and support the Digital Equity team, ensuring their work is strategically aligned, well-resourced, and highly visible.

• Elevate digital equity initiatives through storytelling that centers residents, communities, and outcomes.

• Partner with community organizations to co-create content that reflects lived experience and builds trust.

• Ensure equity is embedded not only in programs, but in how the City communicates and engages.

5. Team Leadership & Creative Culture

• Lead a multidisciplinary team spanning creative, communications, video production, and digital equity.

• Foster a culture that values experimentation, collaboration, feedback, and continuous improvement.

• Develop staff talent through mentorship, clear creative direction, and opportunities to innovate.

• Effectively manage vendors, agencies, freelancers, and production partners as extensions of the team.

6. Strategic Partnerships & Innovation

• Build partnerships with media organizations, creative agencies, educational institutions, and technology partners.

• Identify emerging trends in digital media, storytelling, and civic engagement and bring them into City work.

• Represent OIT at conferences, public events, and community forums as a creative and strategic leader.

7. Data-Informed Creative Strategy

• Use audience insights, analytics, and performance metrics to inform creative decisions and content strategy.

• Balance data with creative intuition to test, iterate, and scale what works.

• Measure success through reach, engagement, trust, and resident understanding, not just output.