Position Summary
The Social Media and Communications Coordinator plays a key role in shaping and elevating the Office of City Representative and Special Events' digital presence. This role is responsible for producing video and digital content, visual assets, and multimedia storytelling to support special event operations, community engagement, and community outreach. The position aides in managing OSE and OCR's social media platforms, develops and edits content, supports high-priority projects and events, and ensures consistent, compelling brand representation across all channels. This role collaborates closely with internal partners and assists in press and event coordination.
Job Description
- Film, edit, and produce high-quality video content for social media, web, presentations, and digital campaigns.
- Create visual assets including graphics, motion graphics, reels, short-form videos, and promotional materials.
- Ensure all content aligns with OCRSE brand guidelines and the City’s communication standards.
- Co-manage OCRSE’s flagship social media accounts (e.g., Instagram, LinkedIn) including content planning, scheduling, posting, and timely community engagement.
- Monitor digital performance metrics to assess reach, engagement, and impact; propose data-informed improvements.
- Work closely with pertinent program areas and other City departments to develop content that supports events, initiatives and campaigns.
- Partner with external collaborators when necessary (vendors, contractors, influencers, etc.).
- Capture and produce content during events, on-site activities, trainings, and employee engagement initiatives.
- Provide real-time event coverage on social platforms and deliver post-event recaps and highlight reels.
- Assist in developing content calendars, campaign briefs, and project timelines.
- Offer creative direction and feedback to contributors producing supplementary digital content.
- Stay informed about evolving digital media trends, emerging technologies, and best practices in video production and social media engagement.
- Identify opportunities to enhance OCRSE’s digital presence through new content formats, storytelling techniques, and engagement strategies.
- All other duties as assigned.
Required Competencies, Knowledge, Skills, and Abilities
Knowledge of:
- Video production techniques, including storyboarding, filming, lighting, sound, and post-production editing.
- Digital content creation best practices for social media platforms such as Instagram, LinkedIn, YouTube, and TikTok.
- Graphic design fundamentals, motion graphics, and visual branding standards.
- Social media analytics tools and performance metrics used to assess engagement and reach.
- Current and emerging trends in digital media, public-sector communications, and audience engagement.
- City of Philadelphia communication guidelines, brand standards, and accessibility requirements (or ability to learn quickly).
Skill in:
- Using professional video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, After Effects, CapCut, Canva).
- Creating high-quality short-form and long-form video content for a variety of audiences and platforms.
- Developing creative concepts and transforming ideas into compelling, audience-focused digital content.
- Writing and editing clear, concise copy for captions, scripts, and multimedia communications.
- Managing multiple deadlines, projects, and content calendars in a fast-paced environment.
- Collaborating with staff, interns, and external partners to support communications priorities.
Ability to:
- Think creatively and strategically about audience engagement across digital platforms.
- Capture live event footage and produce timely social media coverage.
- Ensure brand consistency and adherence to City communication standards across all outputs.
- Build positive working relationships with OCRSE staff, City departments, and community-facing stakeholders.
- Receive feedback and adjust content or creative direction as needed.