Multi-Format Content Production
Create & Execute: Produce high-retention short videos (TikTok/Reels), text-based content (Threads), and engaging visuals/albums (Facebook).
Native Integration: Blend Chợ Tốt’s brand into lifestyle, news, and memes so it feels like a friendly recommendation, not a boring ad.
Campaign & Always-On: Deliver daily "always-on" content and play a key role in making our major marketing campaigns go viral.
Full-Stack Ownership: Own the end-to-end process - from brainstorming and filming to post-production (editing/basic design) to keep up with the speed of social trends.
AI-Enhanced Creativity: Use AI tools to handle the grind, but always add our unique and personal touch. We want high-quality, distinct content, not mass-produced AI copies.
Channel Operations & Community Engagement
Channel Management: Operate Chợ Tốt’s Official channels and our Verticals (Motors, Property, Blue-collar Jobs, etc.) across TikTok, Facebook, YouTube, and Threads.
Humanize the Brand: Reply to comments, inbox, interact with users using natural, Gen Z-friendly language. No corporate robot talk allowed.
Community Building: Execute seeding and UGC (User Generated Content) strategies to make Chợ Tốt a witty, active member of the community.
On-Camera & Full-Stack Production
The Face of Chợ Tốt: Act as the primary VJ/Main Character for our short-form video content. You’ll be the person bringing our scripts to life through storytelling, reacting to trends, and showing off your unique personality.
VJ Versatility: Be ready to "transform" into different roles - from a savvy buyer to a helpful expert to make our video content feel like a real conversation, not a pitch.
Livestream Host: Occasionally take the mic as the lead host for our livestream sessions. Drive energy, interact with the live chat, and keep the audience engaged in real-time.
Performance & Growth
Vibe-Check Data: Track performance metrics to understand what’s "slaying" and what’s "flopping," then pivot your strategy accordingly.
Channel Health: You don’t just post; you own the growth and daily operations to ensure our channels stay active, healthy, and trending.
Carousell Group
https://careers.smartrecruiters.com/CarousellGroup