Social Performance - Intern

Social Content Promotion

• Paid Social Execution: Set up and manage promotion campaigns on platforms like Facebook, Google, and TikTok to maximize the reach and engagement of our brand content (videos, posts, and vertical-specific campaigns).

• Livestream Boosting: Execute real-time digital ads to drive high-quality traffic into livestream sessions. Your goal is to hit the target concurrent viewership and successfully navigate users to the Chợ Tốt app for deeper engagement.

• Vertical Support: Coordinate digital promotion strategies for all 4 verticals: Xe (Vehicles), Nhà (Property), Việc Làm (Jobs), and Đồ đã qua sử dụng (Goods).

Internal Communications Coordination

• In-app Operations: Operate internal tools to schedule Push Notifications, In-app Messages, and Display Banners. You ensure our internal audience is always aware of the hottest brand activities and Marketing campaigns.

• Omni-channel Sync: Ensure that the content being promoted on social media is perfectly synchronized with our in-app messaging for a seamless user experience.

• Segment Targeting: Apply data logic to select the right user groups for each message, ensuring the right content reaches the right eyes at the right time.

Channel Exploration & Logistics

• Growth Research: Proactively explore and test new digital ways/platforms to reach users for brand activities and marketing campaigns.

• Operational Setup: Support the setup of campaign "entry points" within the app (banners, icons) and ensure all tracking links (UTM/Deep-links) are working perfectly.

• Cross-team Alignment: Work closely with the Content and Production teams to ensure digital promotion is perfectly aligned with the overall campaign timeline.

Performance Tracking & Analysis

• Full-Funnel Monitoring: Track top-funnel metrics (Reach, Viewership, Engagement Rates) and mid-funnel metrics (App traffic, CTR) that directly impact the brand’s health.

• The "Rationale" Report: Compile data into clear, logical reports. You must explain the "Why" behind the numbers: Why did a specific ad or push note succeed or fail?

• Optimization Loop: Provide data-based suggestions to the Content teams to improve the performance of future assets.