Nhà Tốt aspires to be Vietnam’s leading digital property marketplace, empowering millions of people to buy, sell, and rent homes with confidence and efficiency. We’re looking for a data-driven and user-focused Business Analyst to champion both buyers growth and buyer liquidity, enabling them to find their dream home that fits their budget.
What you will do
1. Market Liquidity & Lead Generation (50% Focus)
- Supply-Demand Monitoring: Actively track the balance between active listings (Supply) and buyer traffic (Demand). Identify "undersupplied" or "under-demanded" segments and work with Marketing/Commercial teams to rebalance the scales.
- Drive Focused Demand: Implement strategies to steer buyer traffic toward strategic segments (e.g., specific price points, regions, or secondary vs. primary markets) to ensure healthy platform health.
- Own the Lead KPI: Share accountability for the Total Leads generated for the Property vertical. You will optimize the "Lead-to-Listing" ratio and ensure the quality of leads meets seller expectations.
2. Deep Verticalization & Journey Ownership (50% Focus)
- Own the Buyer Journey: Map out the end-to-end property seeking experience. Identify friction points specifically for real estate (e.g., the need for verified photos, map-based browsing, or direct chat with agents).
- Deep Verticalization Input: Provide high-value insights for the Property roadmap. You aren't just building a marketplace; you are building a Property portal—advocating for features like project comparisons, payment calculators, and trust signals.
- User Discovery: Conduct deep-dive analysis and user research to understand the unique nuances of property buyers compared to general goods buyers.
- A/B Testing for Conversion: Design and execute experiments to improve the Conversion Rate (CVR) from search results to successful contact (Leads).