Product Manager, Durables

Avery Dennison is seeking a Product Manager to join the Materials Group organization. This role is aligned to the durables product line within our Label and Packaging Materials business and is responsible for leading and driving category revenue to goal, portfolio & product life cycle management,  new product development, strategic growth planning & commercialization, profitability, and overall category health for the assigned products. The PM will focus on converting consumer and market insights into growth strategies that deliver sales and margin targets. The PM will identify unmet consumer needs and address those needs by managing new product development projects from concept generation through to launch. This role requires a high level of technical proficiency to successfully manage intricate product requirements.

KEY RESPONSIBILITIES:

• Develop annual operating  plans and lead efforts of a cross-functional team efforts to meet evolving customer and market needs.

• Execute a portfolio management approach to assigned products to optimize growth and profitability incorporating global approach where logical.

• Lead customer and internal communication strategy and implementation including advertising, promotions, selling tools, e-marketing campaigns, and lead generation tools.

• Lead execution of multi-generation product plans including: new product introductions and line extensions, product re-engineering and cost out, product promotions, data sheets, selling sheets, training and other sales tools and communication of product and service program changes.

• Develop & execute strategies to expand into new market segments using current and new product platforms

• Develop & implement pricing strategies to maximize product line growth & profitability.

• Work collaboratively with Sales, R&D, Supply Chain, Manufacturing, counterparts, both locally and globally.

• Drive the full product lifecycle—from ideation to launch, optimization, and sunsetting.

• Communicate technical concepts and product strategies effectively across technical and non-technical audiences