YOUR RESPONSIBILITIES WILL INCLUDE:
Develop a deep understanding of customer needs and market trends through research and data analysis to uncover actionable insights
Drive the development of the product segment strategy and roadmap, appraise and prioritize new ideas for the development of products and services
Responsible for the Printing and Signage product categories new product development and business continuity activities, together with strategic supplier selection and cost minimization
Work collaboratively and build strong relationships with global product and marketing teams. Act as the voice of the South Asia business to develop fit-for-market products and innovation roadmaps.
Assess competition through analysis and benchmarking to define product features and specifications, and monitoring activity to develop counter-strategies
Define and implement product pricing and positioning to grow segment share profitably
Develop and implement marketing programs to drive product mix improvements to maximize growth and profitability
Define the product messaging & objectives to deliver compelling value propositions with effective go-to-market plans.
Work closely with commercial and marketing teams to align on product sales strategies
Develop the product line strategy during the annual operating and strategic planning process together with business leaders
Provide new product sales and demand forecasts, together with regular reports and analysis on portfolio performance and insights
You will need to be able to work remotely and unsupervised, ensuring key metrics are met and projects are completed on time.
Avery Dennison
https://careers.smartrecruiters.com/averydennison