UX Designer - In-Store Digital Media & ESL

About the Role

We are seeking a UX Designer to own the user experience across Vestcom's digital product portfolio, with primary focus on In-Store Digital Media and Electronic Shelf Labels (ESL). This role is responsible for understanding retailer and brand user needs, designing solutions that drive adoption and satisfaction, and partnering closely with product management and engineering to deliver experiences that create measurable business value.

The ideal candidate combines strong research skills with hands-on design execution, maintaining direct relationships with users while translating insights into intuitive interfaces. You will design experiences for multiple user types—retailers managing shelf-edge media programs, brands running advertising campaigns, and store operations teams interacting with in-store technology. This is a high-visibility role at the center of Vestcom's transformation from paper-based solutions to digital retail media.

Key Responsibilities

User Research & Discovery

• Conduct ongoing user research with retailers, brands, and store operations teams to understand workflows, pain points, and opportunities

• Partner with product managers on customer discovery, participating in interviews and translating insights into design implications

• Design and run usability tests to validate design hypotheses before committing engineering resources

• Build user personas, journey maps, and service blueprints that inform product strategy across the portfolio

Product Design & Execution

• Own end-to-end design for In-Store Digital Media and ESL products, from concept through detailed specifications

• Create wireframes, prototypes, and high-fidelity designs that balance user needs with technical constraints and business goals

• Establish and maintain design systems and component libraries that enable consistent, scalable product development

• Design for multiple contexts: retailer dashboards, brand campaign tools, store operations interfaces, and in-store displays

Cross-Functional Collaboration

• Partner with product management and engineering as part of integrated product teams, collaborating on solutions rather than receiving handoffs

• Work with sales and customer success to understand user feedback and inform design priorities

• Communicate design rationale, progress, and learnings to stakeholders across the organization

• Contribute to go-to-market by designing demo experiences, sales materials, and onboarding flows